Launched by the Maison du Tourisme et du Vin de Pauillac (MTV) during the Open Days in April, “L’Accueil du Coeur” award aims to highlight the human quality of the welcome at Médoc wine estates, by emphasizing the relationship between the châteaux and their visitors, beyond mere technical or material criteria.
Designed to put the spotlight on sometimes smaller estates, the initiative emphasizes authenticity, warmth of exchange and attention to visitors, rather than just the quality of the facilities. The assessment is based on the actual experience of visitors, measured via an anonymous digital questionnaire. To be recognized, an estate must obtain at least 100 votes and a minimum average score of 7/10.
A total of 1,500 votes were analyzed, and eight properties, including Château Lamothe-Bergeron, were awarded the 2026 “Accueil du cœur” distinction.
